October 9

October 9, 2012
Santa Clara Hyatt Regency

TVNEXT Conference Agenda

October 10

Mission City Ballroom 5
9:00 - 9:45

Keynote Presentation

The Perfect Pixel – Portable, Shareable, Social
Jesse Redniss, Senior Vice President Digital - USA Network

From your mobile display screen, computer, tablet and TV screen...the visual connection between people and content is housed in binary driven pixels. True color and true connection is being achieved by providing people with the richest/smartest offerings possible by going beyond a “24-bit” approach to create bespoke experiences tailored for each individual user. Exploring many of the challenges that TV networks, cable companies and carriers faces today, we will discuss some of the successful strategies being used by networks, producers, talent and to retain and grow the TV viewing audience.

9:45 - 10:00

Break

Mission City Ballroom 5
10:00 - 11:00

Executive Panel Discussion

Social TV 2.0 – Myth vs. Reality
Moderated by Jeremy Toeman, Chief Executive Officer- Dijit Media

Panelist: Ellen Stone, Senior Vice President of Marketing - Bravo
Panelist: Anne-Marie Roussel, Executive-in-Residence - Illuminate Ventures
Panelist: Jesse Redniss, Senior VP Digital - USA Network
Panelist: Allan McLennan, President / Chief Analyst - the PADEM Group

Think Social TV is just a post on Facebook, or a Tweet about your favorite show?  That was Social TV 1.0.  Top executives at cable operators, content owners and CE companies increasing see Social TV experiences as no less than the future of search, discovery and navigation. It is increasingly the key to staying relevant in the emerging world where consumers have hundreds of channels and unlimited online content at their fingertips.  To remain  relevant content must be online and connected to everyone and everything else. This executive panel discussion will help content owners, operators, broadband TV providers and CE companies define their Social TV strategies across diverse platforms and devices.  Cut through the hype and find out who is doing what...what is working, what isn't and how Social TV is develoipng. This panel will also answer critical questions such as:

• How is the Social TV ecosystem developing, who are the key players...and who will survive in the long run?
• Is Social TV a passing fad, or a new paradigm in consumer media experience?
• What consumers really want from a social TV experience?
• What are the keys to success when integrating and deploying social TV apps and services
• How is Social TV impacting content discovery?
• Monetizing Social TV.  What are the strategies fort he various stakeholders?
• How can live TV and social TV be combined to create compelling experiences?
• How to content creators and operators keep content and apps relevant over the long-run?

11:00 - 11:15

Break

Mission City Ballroom 5
11:15 - 12:15

Executive Panel Discussion

The Rise of the Next Gen Operator
Moderated by Colin Dixon, Senior Partner - The Diffusion Group

Panelist: Louis Toth, Managing Director - Comcast Ventures
Panelist: Jimshade Chaudhari, Director Digital Product Management - DISH
Panelist: Braxton Jarrett, CEO - Clearleap
Panelist: Jeff Miller, CEO - ActiveVideo
Panelist: John Gildred, Founder and CEO - SyncTV

The emergence of cloud-based services, over-the-top content delivery, multi-screen entertainment, virtual MVPDs as well as a migration to all-IP networks have far–reaching implications for operators. Experts agree that nearly every facet of the TV experience and TV business model will be impacted over the next 5 years.   This panel will examine how competitive pressures, a new TV ecosystem and emerging technologies will shape the next generation operator.  

• What will the PayTV operator look like in 2 years, in 5 years??
• Who will be the first Virtual MSO?
• Will operators embrace multiscreen and connected devices? What role will Smart TVs, game consoles, iPads and mobile devices play in shaping the operator of the future?
• How will cloud services, IP distribution, interactivity, and TV everywhere impact the Operator of tomorrow?

12:15 - 2:00

Lunch and...

Fireside Chat with Rick Mandler, Vice President Digital Media Advertising - Disney/ABC Digital Media Group

Advanced TV Advertising takes center stage when Rick Mandler,VP Digital Media Advertising  at ABC Television, talks with Tom Morgan, CEO of Net2.tv. Rick works with ABC Network Television Ad Sales and is responsible for the integration of OTT based ad sales and the traditional world of Broadcast TV. Tom Morgan is CEO of the newly funded Net2.tv Corporation,  a Cloud TV advertising-supported Programming Distribution Company. Tom is the former CSO at Move Networks, and the Founder of BlackArrow. Rick and Tom will discuss how ABC is rolling up the new world of connected device advertising transforming the TV upfront into a video upfront.   Rick will talk about what ABC did this year in the TV upfronts and how they are integrating OTT DAI into the TV offerings  - with special focus on the buying process and measurement.  Screen agnostic video advertising will definitely take center stage in this discussion and this will be the first time that ABC has publicly revealed how they managed the most recent upfront, what they are doing, and how the world looks moving forward!

Meeting Room 1 
2:00 - 2:35

When Will TV be "Everywhere"?
Wayne Purboo, CEO - QuickPlay Media

Despite years of efforst and much media hype, TV is a long way from being "everywhere." VOD is pretty much ubiquitous but despite growing demand, US consumers are still not able to get the same full line up of live content on their smartphones and tablets that they get with their at home subscription. Meanwhile, market change is accelerating with OTT providers continuing to aggressively build market share and new IP-connected devices being launched almost daily. Territorial boundaries are also being further redefined as traditional TV service providers enter into partnerships with other providers to market complimentary services beyond their traditional footprint. Using real world examples from large-scale multiscreen deployments on behalf of market leading brands including AT&T U-verse, Rogers, TVB and Bell (including its coverage of the 2012 summer games this presentation will address key questions such as:

What will it take for TV to be truly everywhere?
Who will win the battle for TV everywhere - TV Service Providers or OTT Providers - and why?
What components of a multiscreen offering should providers keep in house?
What components should be outsourced to a managed service provider?

Meeting Room 2
2:00 - 2:35

Finding the Sweet Spot for Sports and Social TV
Ian Aaron, CEO - ConnecTV 

Unlike scripted or reality programming, sports programming changes second-by-second, and is almost always viewed in a live context.  This session discusses the best practices for making the most of sports-centric social TV initiatives.  We discuss how to provide relevant supplemental content in a real-time fashion.  We describe how to keep users engaged during irregular timeouts or other pauses in game play, and how to leverage an audience that lives and breathes player statistics.  We also explore the new opportunities available to advertisers, broadcasters, and other stakeholders as a result of this new social TV interactivity around live sportscasts.

Meeting Room 3 
2:00 - 2:35

Second Screen Strategies:  Content is Still King
David Jones, Executive Vice President of Marketing - Shazam

The passive act of watching television is steadily becoming a thing of the past in favor of a far more interactive experience, with viewers multi-tasking on their mobile devices while watching television.  You only need to look at how busy Twitter feeds become when high-profile programming such as the GRAMMYS or Olympics are broadcast to see that watching TV is becoming an ever more engaging experience these days, giving people a chance to become more involved with the shows they love.  What's in it for consumers is pretty easy to understand - but why should broadcasters and advertisers invest in this technology? We believe the second screen enables them to extend engagement and encourage people to get more involved.  This session will look at successful case studies and best practices for leveraging content to engage your audience.

2:35 - 2:55

Break

Meeting Room 1 
2:55 - 3:30

TV 3.0: OTT Content & Service Delivery at Home and On-The-Go
Steve Tranter, Vice President of Broadband - NDS, now part of Cisco

OTT video delivery to gaming consoles, tablets, PCs, smart TVs and OTT-enabled set-top boxes is dramatically changing the way content and services are delivered and consumed -- both in and outside of the home. The session will explore a variety of solutions that provide a framework for OTT services, designed to integrate with existing pay-TV broadcast platforms and enable a broad range of linear, on-demand and home networking services on a variety of connected devices. Specifically, it will address:

Technologies that enable the delivery and optimization of OTT content on any device, whilst enhancing the value proposition for all members of the content eco-system;

How adding OTT delivery to existing services can enable operators to offer broadcast, on-demand and Internet content in one portal, delivered to a myriad of devices and platform;

Trends in app development and design for the next generation of TV apps and services;

Opportunities and advantages to creating and delivering the next generation of interactivity, including how interactivity is enabled between pay-TV services and devices; and

What the industry can do to attract the app developer community to create compelling apps for Pay-TV platforms, including the Cable Application Framework and Ecosystem (Café) and its role in bringing content partners and operators together to increase subscriber engagement with content and advertising and in general.

Meeting Room 2 
2:55 - 3:30

Broadcast interactivity and providing audiences with immersive, interactive and real time experiences
Stephen White, President - Gracenote

 The age of Interactive TV and video is here, along with widespread adoption of second-screen interactive TV by broadcasters, networks and advertisers, across multiple programming genres.  Questions this session will address include: How can broadcasters, advertisers and others capitalize on this need by audiences to interact? How is interactivity changing programming and advertising? How can we conceive of new monetization models that more effectively take advantage of audiences' increasing appetite and acceptance of interactivity? What are the factors that contribute to successful interactive TV campaigns, and what doesn't work?

And what are the implications of the incorporation of ACR technology into smart TV's, and how might it eventually transform multiple aspects of the TV industry?

Meeting Room 3 
2:55 - 3:30

“That’s Where the Money Is:”  New Ad Approaches For Monetizing Multiplatform Viewing
 Chris Hock, Senior Vice President, Product Management - BlackArrow

The need to monetize content as consumer viewing behavior evolves has accelerated the importance of technologies and business models around the delivery of timely and relevant advertisements to customers on any platform. While some service providers are deploying more flexible ad solutions to scale, the full realization of the technology’s potential is still on the horizon. The need to reach consumers on any device has created the near-term need for standards-based multiplatform solutions that allow more accurate addressability and increased flexibility to allow integration of existing ad delivery services and back-office systems.

This presentation will provide a comprehensive overview of next generation technologies that will help the industry to gain new value from multiplatform content.  The presentation would discuss business cases for next-gen ads, existing hurdles that need to be cleared and emerging solutions that can expedite the approach above.

3:30 - 3:45

Break

Meeting Room 1 
3:45 - 4:20

TV Everywhere for Everyone: Custom Subscriber Packages
Marty Roberts, Senior Vice President of Sales and Marketing - thePlatform 

As TV Everywhere content abounds, the industry is presented with the opportunity to provide entirely new entertainment experiences for consumers—increasing subscription value and creating innovative marketing opportunities therein. By leveraging metadata and individual criteria for grouping content and subscribers (i.e. history buffs or fans of a particular series), operators can create new and highly tailored content packages, promotions, and upselling options via tablets, PCs, and other devices. Such granular content structures and customer segments further reinforce and extend the value of subscription packages across multiple devices.

This session discusses the technology and business underpinnings that take advantage of growing content libraries to provide operators with the flexibility to create custom subscription packages--to add value, upsell, or promote their services across devices, whilst ensuring business policies and financial obligations remain intact. Specifically, it will explore:

• Mitigating the complexities of modeling and enforcing the business rules for TV, as TV Everywhere initiatives increase;

• Authentication strategies that enable consumers to watch cable programming and other previously unavailable shows on connected TVs and devices;

• Solutions to the technological and business agreement challenges around authentication and device-specific playback requirements for targeted audiences;  and

• Cloud-based TV technologies and services that extend syndication and content discovery strategies across the Web, TV, connected devices, etc.; and

• Metadata and content discovery solutions that simplify the end-user experience, in the face of rapidly expanding content libraries.

Meeting Room 2 
3:45 - 4:20

How studios, operators and VOD providers can manage the challenge of deploying premium video for multiscreen viewing - 3 approaches
Jeff Malkin, President - Encoding.com

 Owners and distributors of long-form, premium content (movies, TV shows, documentaries, etc.)  need to continually repurpose their existing video content to make it available for VOD across an increasing number of mobile, web, set-top box and smart TV platforms.  Some premium content providers are doing this work in-house -- with a tremendous investment in capital equipment and human capital with specialized engineering expertise to keep up with the range of technology and rapid changes.  Others are seeking to outsource this work to cloud-based video platform providers, but are concerned with security of public clouds and the slow transmission time for ingestion of their huge files.  Another approach is needed --  a blend of in-house infrastructure and cloud scalability with specialized engineering expertise. This approach needs to provide for secure file ingest for massive-size files; scalable infrastructure;   multi-screen delivery for all devices and browsers; Ultraviolet and CFF support; high-quality audio; Adaptive Bitrate (ABR) packaging; and  Digital Rights Management (DRM). Jeff Malkin, president of Encodng.com will review the pros-and-cons of each approach.

Meeting Room 3 
3:45 - 4:20

Voice-powered TV Guides
How NLU (natural language understanding) will change the future of intuitive interaction with the TV
Yosi Glick, Co-Founder and CEO - Jinni

Sci-fi movies and shows have long promised a future in which people can seamlessly interact with technology, by just speaking naturally. Apple’s launch of Siri adds new excitement about voice-controlled command, but for voice command technology to be natural and accurate the systems will need the ability to derive rich semantic meaning from natural speech. If all they do is let users say ‘channel up, channel down’ instead of using their thumb on the remote this technology will sorely disappoint, but if paired with semantics-driven NLU (natural language understanding), the once sci-fi dream of telling your TV you’re in the mood for something “uplifting and humorous about best friends I can enjoy with my girlfriend” will soon be a reality. The session explores the possibilities of a semantics-driven voice controlled TV guide.

4:20 - 4:35

Break

Meeting Room 1
4:35 - 5:10

Is the Future of TV Online?
David Beebe, VP & General Manager, Digital- FishBowl Worldwide Media

FishBowl Worldwide Media's David Beebe will speak about how the 21st century TV show must constantly evolve and innovate to stay relevant and a step ahead of audiences (and competitors) by anticipatin and building on future trends - in particular, the now exploding online video consumption across multiple digital platforms. He will share his take on how the Internet is actually helping the TV industry increase its audience reach and expand the viewing experience beyond the small screen. The presenter will walk attendees through the evolution of America's Funniest Home Videos (AFV), whose creator, Vin Di Bona (FishBowl's co-founder) and how the AFV was teh pre-cursor to sites like YouTube and how the show has constantly adapted to changing consumer demand - from VHS tapes to DVDs to submission via AFV's web site, mobile apps and numerous web series built out of AFV's UGC clips.

Meeting Room 2
4:35 - 5:10

The next phase in delivering video: Enabling the quality, scale and economics of television today Over-the-Top with Multicast
Scott Brown, US GM, VP Strategic Technology Partnerships - Octoshape 

The way consumers watch TV is evolving at a clipping pace. From second- and third-screen experiences to a multiplicity of viewing options, viewers are welcoming this new phase in television and content consumption with open arms. How do service providers and the rest of the TV industry meet viewers' demands for this 24/7 full spectrum of viewing experiences across more and more devices? And how do they do this and remain profitable? Using native and AMT Multicast (Automatic Multicast Tunneling), a sustainable ecosystem for streaming video over-the-top efficiently in the last mile to a wide audience using existing infrastructure has been established. Come listen and learn how this newly-enabled environment provides predictable business models for linear broadcasters (an unprecedented financial benefit in video delivery today) and will undoubtedly keep the TV industry in the black as technology and viewers' preferences continue to develop and shift.

Meeting Room 3
4:35 - 5:10

How to Deliver Video to All Those Screens
Sachin Sathaye, Senior Marketing Manager, Service Provider Video Solutions - Cisco Systems Inc

 The evolving video market places an enormous burden on broadcasters to get signal flowing into all those IP-connected, video-capable end points. It’s no longer only a matter of broadcast distribution, but also storing, managing, publishing and delivering video content. Content management systems are key in this transition, as a way to manage business regulations and metadata associated with this new world of video delivery.

Attendees will learn the basics of lifecycle management for video on Internet-connected devices, and why content management systems can play into existing and new video delivery platforms. The basics of managing, publishing and monetizing video content across screens will be covered.

5:10 - 5:20

Break

Meeting Room 1 
5:20 - 5:55

Pay TV Consumer 2.0- The Rise of the Next Gen Family
Joan Mancuso, Senior Vice President - The Research Intelligence Group

What do tablets, smartphones, and connected TVs uniquely enable, in terms of ads, advertorials, and cross promotions designed to build brand and product enthusiasm? Using consumer diaries, user-generated video and large sample surveys we show how families and individuals are consuming video and especially how they interact with advertising on different devices and with different formats.   We explore the role of life stage on video consumption to understand how new technologies have changed behaviors and how lifestyle and life stage changes affect how people use their connected devices to consume and engage with digital video and advertising. Finally, we will demonstrate how knowledge of these behaviors can inform product development, marketing strategies, and messaging.

Meeting Room 2 
5:20 - 5:55

Succeeding in the Fragmented Multiscreen World
Deepak Das, Senior Director of Marketing - VisualOn Inc

Today, consumers want to watch video content wherever and whenever they desire on an increasing number of personal devices, whether it’s a PC, TV, smartphone or tablet. According to Cisco, mobile video will increase 25-fold between 2011 and 2016 and as the trend toward multiscreen viewing increases, content providers are scrambling to reach consumers beyond their living rooms. However, this demand is paired with a growing, fragmented device market. Navigating the ecosystem to scale media delivery across devices and ensure a high quality experience isn’t an easy feat - each device is differentiated with its own video/audio/file format, streaming protocol, and hardware capabilities. VisualOn, a multimedia software company that enables high quality video andaudio on any mobile device would be happy to share its expertise on how content providers, with software-based solutions, can package and optimize their video delivery systems for Broadcast, Web and Mobile viewing consumption. No doubt, content providers can deliver a compelling and profitable experience to buck the trend and related challenges that content delivery companies face when traversing the hurdles of our fragmented multiscreen world.

Meeting Room 3 
5:20 - 5:55

The Act of Marrying TV with Social Media
Mike Folger, CEO - SnappyTV

This session will look at how combining the power of live video with social media can generate millions of additional page views and revenue for content owners. Viewers are already watching their favorite sports team and the news on television, but are also online, so why not combine the two platforms to accelerate social media engagement. Learn how content owners can quickly and easily publish live video clips on social networks to generate buzz, click-throughs, engage with fans, learn what content is most popular with viewers and so much more. Brands such as The Tennis Channel, FOX Broadcasting, MTV, FX and ABC News are already experiencing the power of social video, socontent owners will be interested to hear first hand how to bring video directly to their audience.

October 11

Mission City Ballroom 5
9:00 - 9:45

Keynote

CBSi on Creating Successful Social TV and Multiplatform Strategies
Rob Gelick, Senior Vice President and General Manager, Digital Platforms - CBS Interactive

Social, mobile and video are the pillars of the new online entertainment ecosystem. In this era of multi-platform, content creators of all sizes and genres are adapting and experimenting to find the right media-mix for their audiences. This keynote will address how companies can successfully develop and deploy social platforms, second screen initiatives, and utilize video as means to enable authentic and engaging fan experiences.
 

9:45 - 10:00

Break

Mission City Ballroom 5
10:00 - 11:00

Executive Panel Discussion

Are Apps the Next Channel? - What is Involved in Creating a "Channel" on a CE Device?
Moderated by Mark Donnigan, General Manager - Dune HD

Panelist: Kun Gao, Co-Founder and CEO - Crunchyroll.com
Panelist: Tom Morgan, CEO - Net2.tv
Panelist: Brian Glicklich - Glenn Beck TV
Panelist: Eric Anderson -  Eric Anderson, VP of Content and Product Solutions - Samsung

Apps are rapidly becoming one of the most important consumer touch points for operators, content creators, broadband TV distributors, CE device makers and third party developers. Whether on a Connect TV, iPad or Mobile Device...apps are redefining the concept of the EPG, the remote control, the TV channel, network and more. The role of apps in the TV and entertainment ecosystem will be one of the seminal topics influencing decision-makers from content creators, Pay TV operators, OTT providers and more. If Apps are the next channels, where does linear TV play in the ecosystem? What about the operator as an app? What are the challenges and opportunities in creating apps and "channels" for CE devices?

This executive panel discussion will provide critical insights on a number of topics such as:

• How will the potential for interactivity of TV apps, unlimited content selection and personalized advertising experiences transform the TV viewing experience?
• Will original content allow OTT delivered services over apps to become the next generation network?
• How will Connected TV Apps and Apps for Tablets and Mobile differ? Which have the better chance of gaining traction with advertisers and consumers?
• What are the challenges in developing apps across multiple platforms?
• How can the browse and search experience be integrated and consistent across apps?
• What is happening with the various UI technologies?
• Who should develop apps? Content owners, operators, CE companies?...does it make sense for content providers to build apps for each show?
• Where does the broadcaster fit into the mix?
• Who wins and who has the most to lose as apps become the next channels?

11:00 - 11:15

Break

Mission City Ballroom 5
11:15 - 12:15

Executive Panel Discussion

The TV Experience: What Does the Consumer Really Want?
Moderated by: Greg Ireland, Research Manager, Connected Consumer: Video - IDC

Panelist: Jim Louderback, CEO - Revision3
Panelist: David Anderson, Senior Vice President and Head of Digital for Shine America
Panelist: Alex Vikati, Executive Director, Product Strategy & Innovation - Tribune Media Services
Panelist: Wayne Purboo, CEO - QuickPlay Media
Panelist: Tracy Geist, VP of Business Development- Digitalsmiths

The recent London Olympics shed light on the ongoing balancing act between business objectives and consumer demands. Live streaming, live broadcasts, tape delays, authentication: they all gave rise to a sea of vocal complaints, yet ratings and ad revenues topped expectations. What does the consumer really want out of a TV experience both from traditional and multiscreen perspectives? And to what degree can consumer demands be met given the business realities of the market? Multichannel pay TV is clearly undergoing a great deal of change but how much change is needed to stay competitive?

• What effect do legacy business models, distribution windows, and technologies have on the market's ability to evolve?

• Will live linear matter to consumers in the years ahead?

• Is giving consumers what they want and striving to maximize revenues mutually exclusive?

• How can the interests and demands of enthusiasts and fast followers be balanced with the mass market?

• Complaints from social media... noise or useful feedback?

• How must consumers be segmented across technology adoption, age, and interests?

• Is the behavior of millennials a life stage or a game changer for the future?

12:15 - 1:30

Lunch

Meeting Room 1 
1:30 - 2:05

Personalizing More Deeply than Amazon
Ray Bennett, Head, Product & Technical Marketing – Amdocs Broadband Cable & Satellite Division

Personalization and Recommendations have been “all the rage” ever since Amazon showed their first “Other Shoppers Who Bought This Item Also Bought” tag line. In a crazy-busy, fully-connected world, the opportunity to provide meaningful recommendations to customers is very ripe. But what is the secret sauce that will allow service providers to do more than leverage social media and the last 5 purchases a customer made? Amdocs’ Ray Bennettwill share insights from global multi-platform operators (mobile, IPTV, broadband) in the areas of search and recommendation and give you actionable intelligence that will allow you to delight your customers across every screen.

Meeting Room 2
1:30 - 2:05

Video Delivery Assurance: A View for QoE
Shekhar Gupta, Product Development, Global Systems Integration Group - Motorola

Consider being responsible for a digital TV service during the Super Bowl. It is the last two minutes and suddenly you start getting customer complaints that their TV doesn’t work or they are not getting good quality on their smart devices.  What do you do?

For the last couple of years the cable TV business has been experiencing an evolution as operators compete in the triple play arena. What was once a pure broadcast operation is now utilizing evolved technology to offer Internet access, Voice, VoD services and many other OTT services. While the operations grow increasingly complex the quality expectations from the subscribers stay the same.  Video delivery to multiple screens is a major objective for service providers, content providers and broadcasters. Anyone with valuable content wants to distribute it to as wide an audience as possible via tablets, phones, set-top-boxes, game consoles and smart TVs. With so many players entering this market, managing customer experience is a key differentiator between multiscreen video providers.

There are many business opportunities and video deployment strategies rising from these new technologies and the network architecture is very different from traditional video delivery. The use of adaptive bitrate (ABR) streaming, content delivery networks (CDNs), and an unmanaged last mile each add an "unknown" element for many video providers.Two prominent service and content providers promised to take high-quality TV programming far beyond the conventional home TV set to a vast array of other video displays, such as personal computers, laptops, notebooks, video game consoles, iPads, mobile phones, and other portable devices.

The embrace of this "three screen strategy" highlights the growing importance of digital video quality. These challenges can be overcome with an intensified end-to-end QoS+QoE network monitoring approach, from headend to playback device while making sure that all of the points along the way are well covered

Meeting Room 3 
1:30 - 2:05

Broader-Casting: Expanding Content Experience and Monetization
Bo Kelleher, Sr. Director Director Solution Engineering - Kaltura

The goal of all digital media executives out there is to make as big an impact with their content as possible, both in impressions and in conversions, however they come. Traditional practices in the Media & Entertainment space have led to a fractured approach of achieving these goals. Join this session to learn about a rich set of tools and techniques, blending best-of-breed technology with proven best practices to help you ingest, publish, syndicate, distribute, monetize and analyze content across all devices, platforms and services, from Smart TVs to STBs to Game Consoles, Social Video sites, Facebook, YouTube and more. We will present the open source, flexible approach to achieving the goal ofeing able to drop a piece of content into a folder and have it auto-magically appear on all devices and all target services.

2:05 - 2:20

Break

Meeting Room 1 
2:20 - 2:55

Get Ready for the Next Monetization Models
Vijay Sajja, CEO - Evergent

In the next five years, content providers, carriers and advertisers will be faced with the new media delivery models and therefore new revneue opportunities. The right revenue recognition platform is essential for real-time distribution of targeted content, promotions and ad campaigns. The foundation of a robust monetization platform should not compromise the ability to quickly adapt and update these models anywhere and anytime consumers are viewing. The key is to have an extremely flexible back office monetization platform that is modular, measureable and easy to use. This session will simply breakdown the revenue maagement components for distributing content through OTT, multi-screen, VOD and beyond. While also providng unique insight into real use cases of how content is bought, measured and monetized.

Meeting Room 2 
2:20 - 2:55

Advancing Television Advertising:  Addressing the Untapped Value
Debby Ruth, Senior Vice President of Sales and Marketing, Advanced Advertising - NAGRA-OpenTV

Television advertising has been under threat for a number of years; its effectiveness compared to newer digital media has been called into question. However, the same digital technologies that have been impacting television advertising can improve its effectiveness, making it more relevant through addressability, more accountable through measurement and more engaging through interactivity.

Our digital world continues to change and evolve, as we move further to multiscreen television with on-demand everything, what is the impact on advertising and what are the opportunities?

This session looks at the opportunities the industry has at its disposal to improve television advertising effectiveness, what the currently available technology can deliver and what we can expect in the coming years.

Meeting Room 3 
2:20 - 2:55

Virtually Anyone Can Be a Digital Broadcaster
Paul Summers, Chairman and CEO - AllDigital

Imagine if you could expand your presence, and get more targeted viewers of your content, or your products?  Maybe you want to distribute live events or ads to televisions inside select retail stores or restaurants? Now you can.  In this session, learn how virtually anyone can have a private broadcasting network.  We will discuss:

• Steps needed to have a private broadcasting network

• Security

• High-speed transport and delivery

• Targeted ad insertion

• Multi-level user controls

• Back office management

2:55 - 3:10

Break

Meeting Room 1 
3:10 - 3:45

The Future of TV and Universal Interfaces
Sam Vasisht, Chief Marketing Officer - Veveo

The TV viewing experience is getting more and more complex, despite advances in touch screen controllers and remote control capabilities with tablets and smartphones.  With thousands of VoD titles, hundreds of linear TV channels, and millions of online video titles, using menu-driven search and navigation methods can be complex and time-consuming even with these touch screen devices. While traditional user interface and user experience (UI/UX) solutions provide incremental advancements, they are still usability constrained because the underlying search and recommendation paradigms themselves are inherently constrained.  There is a need for a paradigm shift in developing usability solutions. Emerging cloud-based technology transcends traditional search based navigation and creates more intuitive ways for discovery and access of large amounts of video programming across multiple sources and programming types. Users will now be able to interface with their televisions through natural interfaces - welcome to the future of usability and the new age of universal interfaces!

Meeting Room 2 
3:10 - 3:45

Sound Matters in Multiscreen Content Delivery and Monetization
Jean-Christophe Morizur: Senior Director, Professional Solutions, Dolby Laboratories

With the explosive growth in multiscreen video traffic, service providers are facing rising costs and are looking for clear competitive differentiators to help them acquire and retain subscribers and to deliver new revenues. To this end, they have begun to focus on quality of experience (QoE) and quality of service (QoS) as lead elements in their customer outreach and service differentiation.

When looking at QoE and QoS for multi-screen content, it is important to note that this entails looking not only at video quality but also audio quality. Audio quality is an often overlooked component of the end-user experience. This does not mean that audio is something that end users do not value. In fact, end users do value sound quality. In a study by the Consumer Electronics Association (CEA), it was estimated that 80 million U.S. consumers identify themselves as audio enthusiasts, and 39% of all consumers said that they would be willing to pay more for high-quality audio. Also, recent studies published by IEEE and the AES demonstrate that higher-quality audio can compensate for degradations in the video image, and that especially in low-bit-rate environments, higher audio quality can significantly improve the perceived video quality.

Now that multi-screen services are launched and growing rapidly, operators need to continue enhancing the user experience. Rolling out multi-channel audio and optimizing video quality and other features can make the on-the-go experience more closely resemble what viewers have become accustomed to in their big-screen home theaters and lead to higher overall user satisfaction.

During this session, we will describe how service providers can further enhance their multi-screen services in a simple and straightforward way without breaking the bank in terms of CAPEX or OPEX. Topics that will be covered will include the following:

• What consumers are looking for in their multi-screen viewing and listening experience.

• How delivering a high quality multi-channel audio experience enhances overall video QoE?

• How providers are using adaptive audio and video bit-rate switching that seamlessly adjusts to bandwidth availability while maintaining a high quality experience.

• Examples of how some vendors and service providers are using sound to differentiate their products and services.

• How the audio experience impacts ad delivery and content monetization.

Meeting Room 3
3:10 - 3:45

OTT 2.0: New Security Requirements for Unmanaged Networks
Petr Peterka, Chief Technology Officer - Verimatrix

Operators may feel compelled to adopt a single digital rights management (DRM) standard to support large scale media distribution for OTT services across multiple device types. However this approach can actually be counterproductive. Think of Microsoft’s PlayReady security on Apple iOS devices that are employing the HTTP Live Streaming protocol. While such a configuration may be technically feasible, the forced combination of such disparate technologies is inherently problematic, costly, and ultimately unnecessary. 

In addition, new premium OTT 2.0 video services will mandate advanced security technologies that feature fine grain control mechanisms and a level of security that is equivalent to those currently available for more mature pay-TV networks like cable, satellite and IPTV.

This session will present the steps necessary to adopt a non-proprietary, open DRM scheme can support a harmonized rights management approach.  This type of “black box” rights management approach to revenue security removes the complexity of unifying different native DRM schemes on a range of devices for the operator. Understand how this approach ensures that the best security tools for the job are optimized on any given platform, and that the network is future proofed against the inevitable transition to non-proprietary security schemes like those offered by the MPEG-DASH consortia.

3:45 - 4:00

Break

Meeting Room 1
4:00 - 4:35

OTT 2.0: Personalized, Social Television for Every Individual
Ofer Shayo, Co-Founder and CEO - Tvinci

Following the expansion of internet TV in the living room and on an increasing number of connected, social devices, operators, broadcasters and other newcomers in the OTT arena are recognizing the need to branch out from the traditional TV space and provide a Pay TV service Over The Top. Their challenge is to offer a service that provides the ‘TV Everywhere’ experience for all users, on all devices, from all locations, and integrates into each user’s individual online social environment.

With this comes the task of providing cross-device premium TV content that can also be monetized through payments and advertising via one single platform.  This concept is rarely manifested in practice, mainly because operators are simply not used to propagating their content this way and normally do not have the right platform to do this. To deliver a unified pay-OTT TV service, the industry now requires a solution that takes both the role of content and storefront application management and that of orchestrating the other parties' activities, from ingest through discovery, selection and payment to playback.

This presentation will discuss how a centralized OTT TV platform can enable TV operators, telcos and media companies to create a personalized, social TV experience for end users consuming premium content across the full spectrum of connected devices. Tvinci will explain how this customizable approach has arisen due to the needs that occur from the multiplicity of devices used to consume media within the home and the need to make the content and user- experience personalized.

Meeting Room 2
4:00 - 4:35

Enhance the TV Viewing Experience with Second Screen Apps
Lee Culver, Assistant Vice President, Video Development - AT&T U-Verse

With the rapid growth of smartphones and table devices the TV viewing experience is becoming one in which TV viewers are actively engaged with multiple screens. While this shift in viewing behavior may create challenges for programmers and advertiser, it also creates opportunities for service providers and app developers to enhance the TV viewing experience. So what’s in it for the consumer? And how could app developers and service providers benefit? We’ll explore all these topics and highlight case studies of developers that have utilized AT&T’s U-verse Enabled platform to create innovative second screen TV applications.

Meeting Room 3
4:00 - 4:35

PayTV 2.0 Managing the Connected Home
Art Mimnaugh, Director Broadband Solutions Americas - ADB Global

With ones home still accounting for the majority of all TV consumption ensuring the consumer experience remains front and center to any PayTV offering.  As this consumption expands outside of just the traditional managed STB's and more into consumer CE devices (Connected TV, tablets, phones, etc) ensuring their compatibility with the network and services become critical.   The potential benefits of these devices can only be realized by having a clear strategy and plan visibility and control of the home.  This session will highlight the importance and opportunity of having a managed home strategy and its benefits to both the consumer and operator.